basic (and Free!) Search Engine Optimization Tools

Search Engine Optimization is basic to growing your business. Below are essentials tools to help you accomplish this task effectively.

1. Google AdWords Keyword Tool –

go into a few descriptive words or phrases, or kind in your website’s URL to return keywords. The tool provides synonyms and other ideas to help you brainstorm keyword ideas. Results include local and global search quantity in addition as ad competition. You keyword results can be customized to return general, thin, negative (antonyms), and exact keyword matches. In addition, this tool will characterize the average AdWords cost in addition as search quantity trends and advertiser competition. Keywords can be downloaded into an excel spreadsheet for ease of use.

2. Google Search-based Keyword Tool – Google’s search-based keyword tool returns results based on actual Google queries. Results are equaled to specific pages of your website with your ad and search proportion. This tool requires you to sign up for a free AdWords account before use. The dominant difference between the Search-based Keyword Tool and the current AdWords keyword tools is that the Search-based tool generates ideas based on your website identifying those keywords not being used in your AdWords account. This tool also provides more details for each keyword. Google’s Search-based Keyword Tool will offer such data as category information and a suggested bid that may place the ad on the top 3 spots of a search consequence, in addition as much more.

3. Google Insight for Search- With Google Insights for Search, you can compare search quantity patterns across specific regions, categories, time frames and similarities.

4. Link Valet- – Link Valet is a WWW link checker. When you go into the URL of an HTML page on the Web, it will fetch the page, andprint a report on it. The report will include information such as links returned in error and other conditions you might want to probe. When you are regularly adding and deleting content for your website many times you will reference links in your content that no longer exist.

5. AutoPinger- Autopinger is a free service to help you ping your new content, blogs, and podcasts to most obtainable blog/podcast search engines and aggregators remotely and automatically.

6. Yahoo Site Explorer – Yahoo! Site Explorer is a tool that lets you access the information we have about a site’s online presence. You can see which sites and subpages are indexed by Yahoo! Search, track sites that link into webpage, and view the most popular pages from any site.

7. Google Analytics – This is automatically installed for all Twenty Tiger clients. Analytics gives you the raw data you need to analyze your traffic data and customize your content. It allows you to test your marketing plans and provides a large number of tools to grow your business.

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